I know a certain someone (totally not naming names, don't even ask me), who, when ovulating, finds a very "diverse" group of men sexy. If I am out with said person and she spots a dubious hottie and begins to extol his physical virtues, I will immediately ask, "honey, you ovulating?"
So it can come as no surprise that women seem to tart up their wardrobe at the precious peak of fertility. Or at least they do according to a study of 30 undergrad girls from UCLA. These women were all in relationships and NOT on hormonal birth control (which begs the question, but anyway...). They gave urine samples several times over a month to determine their ovulation cycle and had their picture taken twice - once near to ovulation and one far off. None of the participants had any clue as to what was going on.
The photos were judged by a panel of experts (25 women and 17 men) who had to determine in which image the woman was trying to appear more attractive. The panel chose the high fertility zone outfit 60% of the time. When the photo session fell upon the exact date of ovulation, the panel chose that as the more sexy ensemble 83% of the time. Women were more likely to wear skirts, jewelry and revealing clothing when closer to that all important high point in fertility...this being LA, we hoped they didn't have to worry about variations in the weather to account for said skimpiness.
From a modern day culture kind of way, this result is intriguing because hey, who hasn't woken up one morning feeling H.O.T. and just wanted to dress all slutty? Even more interesting, from an evolution/animal behaviour view, is that human females are SHOWING signs of their fertility status. Female great apes like us are supposedly the only animals who conceal ovulation - most other animals give off smells or feathers or big red glowing butts. Why do we hide it? Sexual power games of some sort. (IE men just want to make the babies and if they knew it was baby-makin' time they'd just ditch for the rest of the month OR by hiding the baby-makin' time women can be sure to make babies with only the best males all the while "placating" the less deserving...) The details are still being hashed out by the behaviourists and evolutionary psychologists and anthropologists and physiologists. Anyways.
This leads us to another point. Are women gettin' all hot to trot for their own committed spouses or maybe, are they dressing to impress a little bit of "good genes" on the side? Studies**** of people have shown that 1)partnered women are more likely to flirt with, have interest in or fantasize about other men around ovulation, especially if they consider their partner to be less than smokin' hot. And 2) Women like manlier men and more masculine faces around ovulation. 3) Women generally just want more of the sex, but they want it more with other men as the relationship goes on.
So is the clothing just another on the list of evidence convicting women of attempting to cheat - even if only in their "primal" brains? You know, I find it hard to answer that one. I just keep on getting stuck in the misogynistic hellhole that is evolutionary psychology. Let's try this: Will the power of ovulation force a partnered woman to wear a miniskirt and stilettos, fall helplessly in bed with a big hunk-o-beef-cake and have hot hot sex? No. Will her fertility peak make it impossible to resist the FINE man she's been flirting with FOREVER, while being stuck in a crummy horrid marriage ? No. Harder? Maybe.
****Many studies of human sexual psychology are prone to severe crapiness. Grains of salt all around.